AI Insights · Timothy · January 2023
Top 5 Drawing & Coloring Apps in Switzerland Q4 2022
Explore the performance of the top 5 drawing and coloring apps in Switzerland during Q4 2022, including trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 drawing and coloring applications in Switzerland showed varied performance in terms of downloads, revenue, and active users. Below, we delve into the specifics for each app, based on data from Sensor Tower.
Color Page ASMR – Art Coloring by SayGames LTD saw a significant fluctuation in weekly downloads, starting at around 4.8K in early October and dropping to a low of 1.3K by late November. However, the app experienced a resurgence in December, peaking at approximately 3.6K downloads in the final week. Active users followed a similar trend, beginning at 4.1K, dipping to about 3.2K in late November, and then rising to 6.2K by the end of December.
Phone Case DIY from Crazy Labs maintained a relatively stable download rate throughout the quarter, with a notable increase in the last week of December, reaching about 3.1K. Active users mirrored this trend, starting at 5.7K in late September and closing the quarter at 7.6K.
Makeup Kit - Color Mixing, another app by Crazy Labs, experienced a steady decline in downloads from early October to mid-November, hitting a low of 604. The app then saw a gradual increase, peaking at 2.4K in the last week of December. Active users showed a similar pattern, starting at 4.3K and ending the quarter at 3.9K.
Happy Color by Numbers Game by X-Flow had consistent weekly downloads, averaging around 1.4K, with a slight bump to 1.8K in the final week of December. Revenue peaked at $130 in the first week of October, with fluctuations throughout the quarter, ending at $79. Active users remained robust, averaging around 24K, with a peak of 24.9K at the end of December.
Lastly, Color by Number：Coloring Games from Wildlife Studios showed consistent weekly revenue, peaking at $1.2K in the final week of December. Downloads also saw a steady increase, starting at 843 in late September and reaching 2.2K by the end of December. Active users increased from 5.4K to a notable 9.9K during the same period.
These insights highlight the dynamic nature of the drawing and coloring app market in Switzerland. For more detailed analysis and data, visit Sensor Tower.
